Once you have the persona complete, you can apply it to your blog and create what I call a 'blog persona'—a detailed profile of your buyers and the topics they care about. A buyer persona is a ...

And sometimes, you need to make up characters to move the plot along. That’s where user personas come in. A user persona, also known as a buyer persona, customer persona, or customer avatar ...

Accordingly, you will need to create separate buyer personas for each category of person involved in purchasing decisions in your industry. From CEOs to engineers, researchers, and anyone else ...

Considering he's the series' de facto French leader – leading the country in three mainline entries and both Civilization ...