This isn't the first-ever batch of breast milk ice cream. According to NPR, a London ice cream shop used donated breast milk to create its “Baby Gaga” flavor in 2011. But the BBC reported that their sales were frozen due to safety concerns.

A new flavor of ice cream is causing quite a stir, that’s because it’s said to taste like breastmilk. The baby brand known as Frida is behind the cold and sweet creation as a marketing gimmick to coincide with the release of its new 2-in-1 Manual Breast Pump.