Ahead of the launch of his first signature sneaker in 2025, Converse is introducing its logo for Shai Gilgeous-Alexander. The budding superstar hand-drew the mark himself, and the mirrored no. 2 ...

After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings. It was easily one of the best marketing moves of the NBA season so far. Similar to a Batman signal ...

Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.

After the Oklahoma City Thunder 's 118-112 win over the Boston Celtics, Shai Gilgeous-Alexander left his annual trip to TD ...

Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on multiple buildings around the city, resembling a Batman-like symbol, thanks to his sneaker sponsor, Converse.