Black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary extras, a new study suggests.

It's not HBO, it's Max - but the new logo for Warner Bros ... Discovery was not immediately available for comment. The jump to black-and-white branding is not Max's first aesthetic intervention.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes ... for its more mature programming, “may help consumers associate the two brands with one ...

Elon Musk has officially changed Twitter’s logo from the iconic blue bird to a black-and-white “X” – the latest big change since he bought the company for $44 billion last year.

Super Bowl Artist Weaves Black Masking Culture Into Vibrant Logo and Theme Art for NFL Global Stage NEW ORLEANS (AP) — Artist Tahj “Queen Tahj” Williams rarely cruises through downtown New ...

The rebrand, which was updated on the service and its social media outlets Sunday morning, now matches Max with the same palette of the HBO logo, which may help consumers associate the two brands ...