Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

Research on emotions and consumer behavior has appeared in the marketing literature with increasing importance, focusing on different issues such as the identification of emotions arising in ...

with social media involvement having a moderating effect. The findings highlight the evolving nature of consumer behavior showing how there has been a shift from traditional loyalty to advocacy.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...