She’s also an adjunct professor teaching consumer behavior, digital marketing and startup marketing ... For example, low-cost, “low-involvement” products like everyday household items ...

Consumer behavior is commonly accepted to mean the decision-making processes that consumers employ when choosing, purchasing and using products and services. Target markets are specific market ...

Because of their not-for-profit status, these organizations rely on marketing committees to develop strategies that encourage consumer involvement and investment in the organization's mission.

Research on emotions and consumer behavior has appeared in the marketing literature with increasing importance, focusing on different issues such as the identification of emotions arising in ...

From marketing strategies that hinge on a deep ... be utilized to shape services and experiences. But this type of consumer involvement—based not only on listening, but on acting—must be ...

Specialization include brand perceptions, consumer involvement and interests, sustainability, and online consumption behavior. Published in journals including the Clothing and Textiles Research ...

According to Brent Smart, chief marketing officer of insurance conglomerate IAG, there's no such thing as low-involvement products, only low-involvement marketing. "Low involvement, low interest, low ...