Clicks are no longer clicks; they represent individual consumers on specific journeys. Search today gives us intelligence through each stage of the decision journey, not just bottom-of-funnel ...

We need to seriously rethink the consumer decision journey. The Purchase Funnel Reimagined To understand the shift now taking place, let’s revisit the purchase funnel concept. In the days of ...

Marketers have been taught to “push” marketing towards consumers at each stage of the funnel process to influence their behaviour. Actually, the decision-making process is a more circular ...

Historically, upper funnel terms have higher CPCs and lower ... The value of search across the modern consumer decision journey. “In many ways, today’s search marketers must unlearn some ...

In it, the authors ask two questions: First, do display ads really make a difference in pushing consumers "down the funnel" to making a purchase decision, and second, how big of a difference did ...

But, as consumer behavior evolves, so must the strategies that guide them. The rigid structure of the traditional funnel no longer aligns with the complexities of modern decision-making.

TVB today released a new study highlighting the importance of media platforms that influence consumers during ... purchase decision process. The 2025 Purchase Funnel Study, conducted by GfK ...

To that end, high-quality decision support for consumers will continue to be critical, particularly in the event that there is increased variation in the kinds of plans that are offered.