In a promotional video from Ogilvy New York, Coke’s iconic red can is crushed by an invisible force, drawing attention to its new crunched-up logo in white. (The ad makers used techniques like ...

Ballard’s Extreme Metaphors, and V. S. Naipaul’s A House for Mr. Biswas are rendered in logo format. Coke’s red logo pops against the white paper amid the black retro type. The approach emphasizes ...

The viewer follows a passage being written in an old-timey typeface until there’s a reference to a bottle of Coke. Suddenly, the type appears as the cola company’s script logo. The approach ...