In a promotional video from Ogilvy New York, Coke’s iconic red can is crushed by an invisible force, drawing attention to its new crunched-up logo in white. (The ad makers used techniques like ...

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

Fans of cherry, vanilla, and cherry vanilla-flavored cans will notice that the famous Coca-Cola logo is enlarged and shaded in either white or black lettering to make it easier for consumers to ...

Coca-Cola has erased its famous script from its new cans. Gone, poof, vanished, leaving behind a naked white ribbon, fluttering against Coke’s theater-curtain-red backdrop. FP7/DXB, McCann ...

Article continues below In 1969, the Arden Square logo was introduced - "presented in a red box, with [Robinson’s] Coca Cola script underlined with a white ‘wave’, or ‘Dynamic Ribbon Device'." ...