FoodSided on MSN3d
Coca-Cola Share A Coke returns to add a new chapter to the brand’s storytelling
Coca-Cola brings back Share a Coke with both in-person and digital components. Focusing on positive messaging, the beverage ...
Marketing Dive4y
Coca-Cola?s branded emoji elevates marketing potential of social shorthand
Coca-Cola recently became the first brand to use a paid emoji on Twitter in a branded content campaign that combined a custom icon of two soda bottles with the #ShareaCoke hashtag. Emoji are becoming ...