Suddenly, the type appears as the cola company’s script logo. The ad is part of a new campaign called “Classic” running in Spain and the U.K., in which Coca-Cola highlights instances when ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

Take the Coke logo, for example. Now ... In theory, this jibes with Coca-Cola’s overarching message that the classic carbonated beverage brings happiness to all who enjoy it.

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...

Coca Cola is arguably one of the most famous brands in the world, instantly spotted by its iconic red packaging and swirly, white font. Of course, over the years, as the company launched new ...

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

“With ‘Classic,’ we’re honoring that legacy by bringing its literary presence to life in a way that feels both nostalgic and fresh.” Coca-Cola has played with its vintage-style script ...