We all recognize that iconic logo, but it wasn't always a classic cherry color. Here’s the real reason why the Coca-Cola logo ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

By switching to clear, old bottles can be turned into new ones. Sprite will also have a revamped logo and packaging design. REUTERS Coca-Cola Consolidated is working with reprocessing company ...

The Coca-Cola company announced that Sprite will stop using its famous green bottle and switch to clear plastic beginning ... system featuring a revamped logo and packaging design." ...

[Image: cda.eu] Cadbury chocolate’s iconic white script gets set against Hershey’s stark rectangular brown background ... mashups between Pepsi and Coca-Cola, Chick-fil-A and KFC, and Subway ...

Both campaigns are proof of Coca-Cola’s deep brand equity. You can easily recognize the script logo against a red background even when manipulated. [Image: courtesy Ogilvy] The campaign is just ...

Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own right. But if you look a little more closely, it holds something dear to the company’s heart—a nod to happiness.

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.