Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

and won several advertising awards. The same song was later commissioned for a Korean version in support of the Seoul Olympics in 1988. “What always feels new is Coca-Cola / That always ...

According to ARM (Animal Recovery Mission), between July and December of 2024, the organization uncovered brutal animal cruelty and environmental violations at two farms that are suppliers of ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.

On March 11, a new Coca-Cola ad featuring NJZ (NewJeans ... and Hyein—arrived at the Seoul Central District Court for the first hearing, dressed in black. Representatives from ADOR, a subsidiary ...