Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

Incumbent agency Ogilvy responded with a crazy idea to play with the Coke logo and put people ... pretty much built modern FMCG marketing. And once they are there, they tend to stick around. Partly ...

Developed by WPP Open X, "Classic" highlights the brand’s role in literary culture by replacing typed mentions of “Coke” or “Coca-Cola” on the page with the brand’s popular red logo.