The third most valuable soft drink brand behind Coca-Cola and Pepsi, Red Bull sold over 12.6 billion cans in 2024 alone and 100 billion since its launch in 1987.

Many consumers may see the Coca-Cola brand as quintessentially American. But amid ongoing geopolitical tensions, the company is seeking to emphasise the “localness” of its brands to drive success.

Coca-Cola is dropping Honest Tea from its ready-to-drink tea lineup. Honest Tea was once once of Coke's most successful non-soda acquisitions. Coke eliminated 200 brands since 2020, cutting its ...

Coca-Cola, the beverage manufacturer, is streamlining its brand portfolio to focus on strategic priorities and the assets with greatest potential. The Coca-Cola Co. is streamlining its unwieldy ...

Coca-Cola, the beverage brand, is seeing the positive impacts of a COVID-era portfolio reorganization and consolidated client-agency relationships as normality returns, including increased marketing ...