Coca-Cola Amphitheatre main sign in place, nears opening day ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

The Coca-Cola Company (NYSE:KO ... If I choose to take on more downside, the stock is probably primed for big gains in my assessment. And I could also take a smaller position size, to moderate ...

Perhaps, we can now add a new term to muddy the waters further: a 'brand reinforcement'. Coca-Cola's update of the visual identity for its Bodyarmour energy drink feels like more than a mere ...