Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...

"I chugged the doggone thing over and over and over," Joe Greene says of drinking Coca-Colas for his iconic ad It’s been nearly 40 years since a 9-year-old fan shared his Coca-Cola with Pittsbur ...

In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...

Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...

On March 11, a new Coca-Cola ad featuring NJZ (NewJeans) sparked speculation about a potential world tour. Fans have been analyzing various elements in the commercial, linking them to a possible ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.

Coca-Cola has implemented a packaging change to its 20-ounce bottles across its trademark products, including Coca-Cola, Diet ...