This is according to a WARC Data analysis of company reports. Coca-Cola cut its advertising costs by 35% to just $2.8bn in 2020, the lowest level since 2007. In contrast, PepsiCo maintained budgets, ...
In a new spot directed by Henry Scholfield, classic artworks have been transformed through a combination of live action, animation and AI Andy Warhol’s 1962 painting of a Coca-Cola bottle offers a ...
Coke's new ad campaign will unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one slogan. The "Taste the Feeling" campaign is part of an effort to combat the trend of ...
Supply chain disruptions have forced companies to change their marketing messages and push out holiday ads earlier, yet CPG giants like Coca-Cola, Mondelez, and P&G, said they have stepped up ...
Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources.
Coca-Cola is sold in all but 2 countries on Earth. Here's what their ads look like around the world.
Coca-Cola is sold everywhere. Well, almost. Ever since it was first created by John S. Pemberton in 1886, Coke has been a favorite among Americans, and starting in the early 1900s, it slowly grew ...
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