Coca-Cola used AI to recreate its famous ‘Holidays Are Coming’ ad at a tenth of what it would have cost previously.

It's seemingly the year of disappointing Christmas ads for some, as Coca-Cola mark the start of the festivities with a modern twist. The brand's 'Holidays Are Coming' sentiment first launched back ...

Coca-Cola's AI-generated Christmas ads were developed in collaboration with three AI studios: Secret Level, Silverside AI, and Wild Card. They utilized advanced generative AI tools, including ...

Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

His comment followed the brand’s AI-powered Christmas commercial ... Don't miss: Why are consumers upset with Coca-Cola’s AI-generated remake of its holiday ad? “We generally want to ...

“This year, for the first time, our Coca-Cola Christmas ad was created with generative AI, combining emerging technology with human creativity, which allowed us to produce the ad faster and at a ...