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New Coca-Cola Christmas Ad Uses AI Generation: Controversy Explained
Coca-Cola's AI-generated Christmas ads were developed in collaboration with three AI studios: Secret Level, Silverside AI, and Wild Card. They utilized advanced generative AI tools, including ...
Marketing Week3d
Coca-Cola’s European CMO: AI ads will become ‘the norm’
Coca-Cola used AI to recreate its famous ‘Holidays Are Coming’ ad at a tenth of what it would have cost previously.
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A new culture war is brewing — and Coca-Cola's AI Christmas ad is at the center
“Coca-Cola just put out an ad and ruined Christmas,” Dylan Pearce, a TikTok user, said of the commercial. “To put out slop like this just ruins the Christmas spirit.” The debate over Coca ...
Ad campaigns that proved wildly successful
Love them or hate them, these advertising campaigns all delivered major boosts to profits, and in some cases changed the ...
Marketing Week11d
Coca-Cola brings back personalised cans with ‘Share a Coke’ campaign
First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...
Marketing Interactive19d
Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
His comment followed the brand’s AI-powered Christmas commercial ... Don't miss: Why are consumers upset with Coca-Cola’s AI-generated remake of its holiday ad? “We generally want to ...