Clever logo designs can be a game-changer in attracting new customers. They’re often the first thing that catches the eye, so making a cool and impactful impression quickly is crucial.

Nest's app store logo is clever because the door of the house doubles as the company's signature "N." SoundCloud's logo is half audio waves, half fluffy cloud. When Twitter redesigned its bird ...

Toyota is a brand that's been in our lives for decades but, even so, people are only just starting to realise the "hidden ...

Sometimes, they have double meanings. HotelTonight's logo is both an "H" and a bed. Clever icons look good and represent what an app stands for. Like Duolingo's owl, "Duo." Because owls are wise ...

Sure, the logo for Twitter cofounder Biz Stone's Q&A app Jelly looks like a jellyfish. But it's also a brain.

Credit: NASA/Apple/Nike Inspired by Apple's latest event invites, design company Paper has created a slick new tool that turns logos into hypnotic liquid metal masterpieces. The web-based app is ...

While it may just seem like a simple "H" at first, the Hyundai logo actually has a clever hidden meaning - and people can't believe they've never spotted it.

However, beneath the straightforward imagery of some logos lie incredibly clever secrets. A prime example is the automotive giant Hyundai, whose badge carries an emblem with deeper significance.