Brands racing to adopt AI in marketing are finding that human insight holds the key to turning automation into lasting customer loyalty.

Emerging brand churn needs our attention. Churn hurts founders, franchisees, franchising’s reputation and it attracts regulatory scrutiny. We are stubbornly stuck at around 4,000 active brands. Yet ...

Bernstein outlines five predicaments that are prompting creative churn at brands: "moving on" from long-serving creative ...