He called the product “GOL,” imagining the candy as a soccer ball and the open mouth a net. It didn’t go over well. So Bernat hired an ad agency that renamed his product “Chupa Chups ...

We're no strangers to logo lore here at Creative Bloq so it's rare that I'm genuinely surprised by a design history story – ...

We're no strangers to logo lore here at Creative Bloq so it's rare that I'm genuinely surprised by a design history story – until now. To this day, legendary lollipop brand Chupa Chups is known ...

CHUPA Chups sweets are a perennial for kids of all ages but people are only realising the surprising truth behind the origin of their logo ... Chupa Chups sells its lollipops in more than 150 ...

But he was also the designer of the iconic Chupa Chups logo in 1969, which incorporates the brand's name in a brightly coloured daisy shape that can be seen from the top of the lollipop.

The low hum of annoyance soon bubbled up into straight out frustration. It erupted when one of my colleagues shouted, “Why the HELL are Chupa Chups so hard to open?” This outburst was met with ...

Wrapped in a distinctive FF logo cover, the special lollipops combine the iconic Fendi pattern with the renowned Chupa Chups lollipop logo. The lollipop holder is now available in the Italian ...