This advertising content was produced in collaboration between Vox Creative and our sponsor, without involvement from Vox Media editorial staff. McDonald’s just launched the Chicken Big Mac ...

“With the introduction of the Chicken Big Mac, we’re excited to pay homage ... Let me tell you, McDonald’s isn’t wasting any time advertising this. It’s hard to miss the signs plastered ...

The chain on Thursday is rolling out a Chicken Big Mac at U.S. restaurants, one of its biggest riffs on the decades-old burger. McDonald’s said that the essence of the Big Mac will remain ...

With the upcoming release of the Chicken Big Mac, McDonald’s is likely increasing its marketing and advertising spend, which could also have a short-term impact on its earnings. However ...

McDonald’s likely boosted its marketing and advertising spending to promote the new value deal and now the Chicken Big Mac, which could impact the company’s bottom line. But with its large ...

While that may sound crazy, it's true. A Chicken Big Mac is coming to the menu at McDonald's, an item that has only been on the fast food giant's overseas menus thus far. “With the introduction ...

McDonald's announcement of the chicken Big Mac coming to the U.S. did not include ... Erika Wheless from Crain's sister publication Ad Age contributed to this report.

The Big Mac has a new twin, sort of. The Chicken Big Mac is available throughout the country starting, Thursday, Oct. 10, for a limited time. Here's what you need to know about the sandwich.

Could McDonald's new Chicken Big Mac reignite the chicken sandwich wars? We will know soon. The new sandwich becomes available Thursday, Oct. 10, for a limited time at restaurants across the U.S ...