Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

Chew on this: Chewing gum can be good for you. Not only can it freshen your breath, it can help you overcome cigarette cravings, improve your memory -- and even help you lose weight. Contestants ...

It builds on the sentiment that we saw in the brand’s ad campaign released last spring ... be flexed creatively to meet any markets’ needs.” For a long time, chewing gum has had a fairly bad image in ...