Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps ... Was it hotel room wallpaper? Was it dinnertime doodling?

To mark the 100th anniversary of Chevy’s logo this year ... Chevy says it was inspired by wallpaper at a hotel in Paris Durant had stayed in. But in a 1929 book called My Father, Durant ...

The Chevrolet ... background that was more oval than the C4’s circle. The relatively short lifespan of the C5 compared to its direct ancestor meant no real changes were made to the Corvette logo ...

Hype for the upcoming 2022 Chevy Corvette ... new Corvette Z06’s logo has leaked online. The leaked Corvette Z06 badge shows a dark gray Z06 script against a silver background.

All historians agree on one thing: The logo ... Chevrolet’s 50th anniversary: “… as a world traveler in 1908, he (Durant) saw the pattern marching off into infinity as a design on wallpaper ...