Google wants its AI tools to be your personal shopper. And maybe it'll tell you if that shirt really does look good on you or ...

ChatGPT’s new shopping recommendation features could be a breakthrough moment for conscious consumption — but the risk of ...

Codex is integrated into ChatGPT’s web app to start, but it’s intentionally cut off from being able to access the internet to ...

Young consumers are increasingly turning to generative AI for style advice and shopping recommendations. For brands, it could ...

ChatGPT has transcended mere market presence to become a cultural shorthand for AI assistance. However, with this triumph comes the challenge of maintaining brand identity amid genericization.

GPT-4o is ChatGPT’s default, flagship model. It’s a jack-of-all-trades, but a master of none, and should be used for everyday ...

We cover everything on the AI tool, from how it works and how to use it to some of its more controversial points.

Foremost among its abilities, ChatGPT can craft human-like conversations or essays based on a few simple prompts. Dall-E and ...