The goal? Solve consumer frustrations at not getting a clean tear, which leads to additional toilet paper usage and potential waste. Charmin Ultra Soft Smooth Tear results in a cleaner separation ...

Toilet paper fibers mostly run vertically through ... And have I enjoyed my experience with Smooth Tear Ultra Soft Charmin? Though I respect science, I can’t say I’ve seen much of a difference ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls ...

(CNN) - Charmin is rolling out a change in its toilet paper rolls. The brand is introducing Ultra Soft rolls with scalloped edges nationwide this month. The perforations between the squares are ...

Aldi offers great prices on many of its food products, but what about its paper products? Are they actually cheaper, and are ...

and the Charmin bear was redrawn to show flecks of cartoon toilet paper on its cartoon behind. Bonus Explainer: Are bears really soft? Not compared to other mammals. Brown bears like Charmin’s ...

Proctor & Gamble, makers of Charmin, has a plant in Mehoopany ... Eucalyptus pulp contains short fibers that make toilet paper soft and absorbent. The pulp is mixed with water to create a liquid ...