Channel 5 viewers blast ‘confusing’ name change
The decision to change its name was initially announced in August last year, with Channel 5 boss Ben Frow saying: “We know ...
Creative Review9y
Channel 5 rebrands with new logo
Channel 5’s original logo, devised by Wolff Olins and Saatchi & Saatchi In its relatively brief history, the channel has undergone several makeovers: Wolff Olins and Saatchi & Saatchi devised its ...
Design Week3d
Channel 5 wants viewers to “reappraise” its programmes via rebrand
Channel 5 is rebranding as 5 to encourage viewers to “reappraise” its programmes. The channel, which launched in 1997 and is now the UK’s third biggest commercial TV station, has rolled out a ...
Daily Mail9d
TV fans jeer ‘this is beyond parody’ as major UK channel launches rebrand - sinking claws into ‘nonsensical and confusing’ new name
In a dramatic overhaul, Channel 5 will now simply be known as... 5. The station reverted to its original moniker in 2011 after it took on the spelled-out form of the number Five in 2002 - five ...