But the very first cereal mascot is different than all the rest: It's simply a man, but more specifically, a Quaker man. Quaker Oats has an impressive claim to fame: It was the first to trademark ...

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The Boston Celtics have Lucky the Leprechaun on the team’s logo, and the Notre Dame Leprechaun is the official mascot of the University of Notre Dame’s Fighting Irish sports teams. But the most ...

In further, flagrant fire sign fashion. W.K. offered a free box of cereal to women who winked at grocers, and the Corn Flakes mascot is an unapologetically loud rooster named Cornelius.

Supporting Alpen’s new packaging design, the film follows the shaggy red mascot as he talks through his past endeavors, working for every type of cereal brand imaginable. The aim is to position ...

StarKist is not the only brand looking to make use of election-themed marketing. General Mills also ran a campaign to let users elect their favorite cereal mascots to the presidency (see story). Seven ...