Those aren’t exactly the warm and fuzzy, action-inducing feelings that can coax users to click a call-to-action. Yet, red was the most popular CTA color in an older study done on 200 global ad ...

In early 2021, Amelia Lin (MBA 2016) and Nicole Wee (MBA 2018) told Bulletin readers that they were puzzling over how to expand the customer base of Saga, a mobile app that they cofounded to help ...

For example, researchers should be expected to identify and challenge how power dynamics infiltrate study design, constructs, methodologies and interpretation. In academe, current systems of power ...