Standard, industry-wide approaches like STIR/SHAKEN highlight the strength of a phone number. Because dozens of carriers and ...

Cereal giant Kellogg Co. is running an MMS campaign to promote interaction with its cereal brands and get people to use its recipes. "The Big Bake" campaign is running all across Britain and Ireland.

MMS' Content Solutions Director Elie Raad speaks to Campaign Middle East about how brands can resonate better with audiences during Ramadan.

Devising an effective text message marketing campaign means making use of the ... cost-effective solutions with key features such as SMS/MMS messaging... When choosing the best text message ...

Rum brand Captain Morgan has added a mobile component to its existing Pose Off campaign. Captain Morgan is now letting users upload photos via MMS across all major carriers except T-Mobile. This is ...

Creative for the campaign features different humorous takes ... they are sent back a message welcoming them to Starbucks’ summer SMS and MMS program. At the time of press, Starbucks has sent ...