Steven Meisel’s 1994 ad campaign for CK One. Calvin Klein set trends with the invention of unisex perfume in 1994. Moss returned to promote the gender-neutral fragrance CK One, with Steven ...

Since this fragrance launched in 1988, it has remained popular for decades, with many shoppers referring to it as their ...

But he "knew what he was signing up for" when appearing in the ad, argued Cope. The "raison d’etre" of these Calvin Klein campaigns is to "get people talking". The difference in reaction between ...

Previous efforts Earlier this year, Calvin Klein celebrated the 25th anniversary of its Eternity fragrance with a global ... brands that tested a new mobile ad format from Tumblr that inserted ...