Then in 1905 the automaker leaned into the heraldry of its namesake, adopting the full Cadillac coat of arms and crest in the company's first logo reshuffle of many more to come. The emblem's ...

"The Crest remains a consistent symbol of Cadillac and our core values...Our goal was to evolve the emblem design to integrate with the new vehicle form while maintaining the core graphic elements ...

Unlike the traditional Cadillac crest badging, these new monochromatic badges for the Cadillac XT4 replace the yellow, blue, and red coloring with several different hues of gray. According to ...

pruning away the classic laurel wreaths that surround its crest, several sources told Automotive News. The modified emblem is likely to appear on a concept vehicle that Cadillac plans to show next ...

Cadillac, which previewed the new crest on the Elmiraj Concept last year, says the sleeker and more streamlined emblem is a better fit to the brand’s modern image and design. “The Crest ...

Cadillac has begun using its new wreath-less Crest emblem in advertising and communications in Mexico beginning October 1st, 2014. In a (translated) statement, Cadillac Mexico stated that the ...

bolder crest in an effort to inject a little more edginess into General Motors Co.’s storied luxury brand. The wreath-less emblem will begin appearing on Cadillac vehicles by the middle of the ...

The crest, adorned with laurel wreaths and vibrant colors, symbolizes the aristocratic heritage and pioneering spirit that Cadillac Motor ... In total, the emblem has undergone over 30 revisions ...