Cadbury 5 Star has reduced its budget to zero, and has declared that it can now ‘Do nothing’ to advertise. That’s because the brand has simplified its logo into a graphic of five stars.

Cadbury 5 Star has rolled out a campaign #5StarEverywhere to amplify its ‘Do Nothing’ proposition by showcasing how its logo creates brand visibility, without the brand taking any effort around ad ...

Mondelez’s Cadbury 5 Star launched ... time an app asks for a rating, the five blank stars that appear on the screen would resemble the new 5 Star logo. So the brand was now visible across ...

Cadbury 5 Star, the chocolate brand from Mondelez India, has taken its tagline ‘Do Nothing’, a notch higher. It has, in a stroke of genius, simplified its logo into a graphic of five stars so ...