announced today a new multi-year partnership with Nutrabolt®, naming C4 Energy®, one of the fastest growing energy drink brands in the country, the Official Energy Drink of the New York Knicks.

Paul Coppin, marketing director for Europe at C4 Energy, says: “Our goal with Millions Sweets is to continue redefining the energy drink experience. We are beyond excited to offer the Apple flavour, ...

"We're excited to welcome C4 Energy as The Official Energy Drink of the New York Knicks," said Jamaal Lesane, Chief Operation Officer, MSG Sports. "Their status as one of the fastest-growing ...