The sight of those iconic red blazers has long been associated with Billy Butlins' famous holiday parks and their enthusiastic staff ... designers reworking the uniforms throughout the decades.

The new uniforms were designed by Jermyn Street Design (JSD), which was asked to reflect the “changing perceptions of Butlin’s”. It is hoped that the new look will also boost staff recruitment.

BUTLINS is marking its 75th birthday this year with a new design for its Redcoats uniform inspired by the original 1936 outfit. Girls will wear white skirts and pumps, while the boys will be in ...

Butlins director Richard Bates said: "Butlins has a special place in the hearts of the British public, so a much-loved retro uniform is a great way to celebrate our wonderful heritage." ...

Des O'Connor's career has spanned TV, stage and music over five decades. Before finding fame, he was a Butlins red coat, a holiday camp entertainer who wears the designated jacket. The red coats ...