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Spar, Debora L., Jeffrey Bell, Christine Dinh-Tan, and Phillip Purnama. "Busang (A): River of Gold." Harvard Business School Case 798-002, October 1997. (Revised May 1998.) ...

Powerful players are drawn into the fight for the gold in Busang. But Bre-X, a small company, has only ever traded as a penny stock. Can it stand up to powerful rivals and play in the big leagues?