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Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and ... which is not primarily known for leather goods, have not found the same success.

Schulman said Burberry has pricing power in outerwear, pointing to leather trench coats at around $9,000 that were best sellers in its recently renovated East 57th Street store in New York ...

The revamp will see a renewed focus on trench coats and scarves ... 20% in constant currencies. Leather goods and shoes underperformed in the first half, Burberry said, while outerwear did ...

Despite originating as a functional piece of an army officer’s uniform, the trench coat has evolved significantly over the years to become a gender-neutral style staple. Burberry famously ...

LONDON (Reuters) -Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves ... which is not primarily known for leather goods, have not found ...