The macro/micro split is institutionalized in economics ... It was not that economists were unaware that aggregate variables could be unstable. They studied business cycles—as economies regularly ...

Do you go with micro-influencers or macro-influencers? Influencer marketing has been growing quickly, and it's not hard to see why. It's essentially word-of-mouth, and it can be used by any type of ...

The common factor between these seemingly different goals is that each macro-conversion has an impact on the business's profits—either immediately, or very soon after. A micro-conversion, on the other ...