I've written elsewhere about the tension between filmmaking and franchise-building, and the MCU is a prime example of the advantages and disadvantages of the "cinematic universe" model.

If there's a silver lining, though, it maybe that The Mummy is so bad it's perversely kind of useful -- as a step-by-step guide in how not to build a cinematic universe. Don't cast an A-list star ...

Though not a sequel, it looks very much like these two movies take place in the same universe. That opens the door for all sorts of wild possibilities. Are we looking at a new horror cinematic ...

Panchayat' director Deepak Kumar Mishra discussed the possibility of creating a village-themed cinematic universe. At a ...

That means writer/director Ryan Coogler will get the chance few Black filmmakers get: the opportunity to create an extended cinematic universe. The mid-credits scene let us know he had more story ...

Still, though, the lasting appeal of the MCU is that this is a cinematic universe that fits together in a degree that has never even been attempted before. The world-building is pristine and ...