It was called the Riviera Silver Arrow. Fittingly, Buick sent the Riviera into the history books with the Silver Arrow Edition. Launched in 1999, the bundle adorned the final 200 Rivieras that ...

And concepts like the 1972 Buick Silver Arrow III were born ... That includes the Buick Riviera, which the 1972 Silver Bullet III is based. The 1972 Silver Bullet III featured a sleeker, hunkered ...

Buick sold 112,244 Rivieras from 1963-65, but Ford sold over 230,000 Thunderbirds during that time. Yet Ford wasn’t offering bang for the buck, because the Buick was $112 cheaper than a hardtop ...

Cadillac's loss was definitely Buick's gain ... (It would be interesting to see how well the Riviera would've sold had his personalized Silver Arrow version—the stock 1963 coupe chopped/stylized ...

Massive luxury coupes were the sleds of our fathers and now the nostalgia of such excess has been lost by every automaker. Let’s see what made this Buick Flagship more than just a historic name.