Becoming a parent can feel like a loss of identity. Your carefully curated adult life is suddenly flooded with strange brands and objects—Why is everyone obsessed with a giraffe?—that are key to your ...

Somehow a baby stroller has become a coveted “it” item and status symbol. But it was never intended to be one. Bugaboo strollers catapulted to success in the early 2000s and became a must-have for ...

From navigating tariffs to prioritizing sustainability, Bugaboo Chief Commercial Officer Jeanelle Teves discusses what’s next for the luxury baby gear boom. The very existence of the Baby Dior ...

Bugaboo exclusively unveils new stroller by Viktor & Rolf at GILT. Talk about a chic ride! High-end stroller maker Bugaboo tapped Viktor & Rolf to create a new, limited-edition (only 200 were made!) ...

When it comes to the best stroller, I’ve researched and tested the lot. I was particularly keen to trial the Bugaboo donkey 5 mono stroller with the help of my restless toddler (who would rather be ...

The Bugaboo Bee3 hits the mark in many ways -- with a luxe price tag to match We tried it: Bugaboo Bee3 Stroller Who tried it: Rennie Dyball, PEOPLE.com senior editor Why she did it: I’ve always ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. We love that despite being a celebrity, Meghan Markle often ...

One of the priciest baby strollers sold is being recalled because the carry seat handle may detach. Bugaboo is recalling about 46,300 of its Bubaboo Cameleon and Bugaboo Donkey Model Strollers after ...

Moms are shaking their heads at a new Bugaboo ad that features a bikini-clad model pushing a baby stroller. The company promoted the photo earlier this week, but the comments haven't slowed down yet. ...