Bud Light might be experiencing a knockout of its own, but this time it’s on purpose. The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies ...

"Anheuser-Busch and Bud Light were UFC's original beer sponsors more than fifteen years ago," UFC CEO Dana White said in a statement. "I'm proud to announce we are back in business together.

The two companies announced Tuesday the Anheuser-Busch beer is becoming the official sponsor of UFC in a new, multiyear marketing partnership that goes into effect Jan. 1, 2024. Bud Light will ...

The sponsorship will begin Jan. 1. “Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago. I’m proud to announce we are back in business together,” UFC ...

The sponsorship goes beyond just ... Just as important were the core values of Bud Light, which he said align closely with his own. The UFC boss told Hannity he was moved by the company’s ...