“British Airways, you clearly don’t care about the ordinary travellers.” So says C R A Scott, one of dozens of people who responded on social media to my article about the impending changes ...

British Airways Executive Club Members now have more choice than ever when it comes to using their Avios, with the new option to redeem them towards the cost of a British Airways Holidays booking.

The points programme has rebranded to the British ... of British Airways' overall £7billion transformation programme, announced in 2024. We look at what's changing for Executive Club members ...

The overhaul, effective from April 1, will also see the removal of the word “Executive” from the programme’s name, which will now be known as the British Airways Club. The changes also ...

The shakeup will see the British Airways Executive Club rebranded as the British Airways Club from 1 April. The programme is moving to Tier Points rewards based on the cost of flights. Loyalty ...

adding: “A guaranteed way to lose loyalty from your customers!” A brief refresher: British Airways launched its Executive Club in 1982. Since then it has been through many iterations. Currently, there ...