Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

But for many advertising and design enthusiasts, the question remains: Why is Coca-Cola’s logo red? Many brand logos have hidden messages or stories behind their design, and Coca-Cola’s is no ...

“The color red is said to stimulate appetite ... Take the Starbucks logo, for example. Brands that typically try to advertise themselves as “healthy” and “environmentally friendly ...

For instance, red often symbolizes passion ... Test colors in different contexts: Apply your potential brand colors to various marketing materials like logos, websites and social media posts.

The new HPE rebranding features updated typography and colors for the new HPE logo that includes the signature HPE green ...

Well, maybe you’ve noticed that some of the most recognizable logos in the world are ... On the flip side, red and pink are the favorite colors of the food and drink industries, accounting ...

The brand had it right with the blocky text and pointy chevrons encased in a stark red square — the very logo emblazoned on ... But once again, we're reducing color and weight to the point ...

Even if a brand has a simple logo, odds are plenty of thought ... and elegance, while the red and black stripes are the traditional colors of Württemberg-Hohenzollern. The antlers represent ...

Sometimes, the logo appeared in black instead of red, but when ... borderline neon yellow color for nearly half a century.

Tiger Woods has hit a roadblock to trademarking the logo for his Sun Day Red apparel brand. Puma filed a notice of opposition with the U.S. Patent and Trademark Office on Jan. 2 arguing that Sun ...

Think red to spark excitement ... charts and guides designed to help businesses, brands, and marketing teams choose the best color for their logos. You’ve likely seen them: simple graphics ...