Clever, modern design can help you find your early audience. Unless you are Mark Cuban rich, you do not want to launch a new consumer brand at or below average prices in your category. Yes, your new ...

The consumer tech brand appears to be making a statement of intent by hiring ex-PepsiCo chief design officer Mauro Porcini ...

SoHo Experiential, SOON Future Studies, and The Taboo Group unveiled The Future of Brand Experience Design Report, offering a ...

For more on the Walmart refresh, see our piece on designers' reactions to it. To feast your eyes on more brilliant illustration, see the winners of the 2024 Brand Impact Awards, which include JKR.

Your website is often the first point of contact between your potential customers and your brand—especially in today’s digitally driven world.

The redesign for Fanta, which is owned by the Coca-Cola Company, marks the brand’s first effort to create a consistent design system across all of its markets around the world. The new identity and ...

Digital Silk Reveals Industry-Leading Branding Trends for 2025 To view an enhanced version of this graphic, please visit: ...

The Wall Street Journal breaks down Kia’s efforts to change consumers’ perceptions of the brand. Illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...