These eight steps will guide you through the entire book journey. In today’s crowded marketplace, establishing a strong ...

Goodson has written two books: one on how marketers can engage groups with shared ... Goodson avoids the contradictions inherent in this argument—i.e., can corporate branding and consumption really ...

Traditional brand books that dictate exact logo placement, color use, and typography rules often stifle innovation. Instead, branding should be thought of as a living system that evolves with the ...

On birthdays the company gifts books from the favorite list. All this might appear a bit 1984 and the brand has its detractors, but the resulting ‘intellectual energy’ (from an Aesop job ...

These three reissued short novellas from the popular and wildly prolific Brand (real name Frederick Faust, 1892–1944) are classic examples of his carefully plotted, suspenseful, and action ...