Firms that nurture their customers and forge an engaged and ... If you don’t keep pace with evolution in brand strategy, you will miss out on the benefits. And in our low-barrier, fast-moving digital ...

how do companies see the landscape of market segmentation and brand positioning evolving in 2025? WWD asked industry experts for some brand strategies on remaining competitive and relevant.

Mediaocean recently completed an industry survey among CPG companies that found that brand strategies must evolve; these companies must respond to changing consumer behavior and the advancements ...

an innovative PR firm can develop a strategy that elevates and safeguards your brand. Philadelphia PR firms don’t just manage media coverage; they actively shape the public perception of your ...

Always Alpha, co-founded by Allyson Felix, and Deep Blue Sports + Entertainment launch women's sports' first full-service ...

MicroStrategy (MSTR) has changed its name to Strategy in a move to simplify its brand and reflect the focus of the company, it announced ...

“Riveron sets the gold standard for partnership and excellence in our industry, and the new brand, in logo design and language, reflects this. The firm’s forward-thinking approach and ...

Software firm MicroStrategy rebrands to “Strategy” and reveals a $670.8 million net loss for the fourth quarter of 2024.