Lipton celebrates International Tea Day by announcing brand refresh - The tea brand is both updating its logo and releasing new flavors ...

With this brand refresh, the company wants to make sure their first impression delivers on the reality of what Squadcast truly brings to bear: The most comprehensive Reliability Workflow platform ...

Liquid I.V., the Unilever-owned powdered hydration brand, announced its first-ever brand refresh that includes a modern visual ... These breakthrough strategies propped up brand results, serving as ...

By tweaking its logo and updating its jingle, Wayfair becomes the latest company to refresh its brand to engage with evolving consumers. The campaign and brand evolution comes as the company ramps up ...

The brand refresh announcement on Medium summed this up perfectly: It’s easy to write a lofty purpose and inspiring mission statement. To fall in love with powerful words or a flashy new logo.

The chocolate candies are not changing, but the company is shifting its marketing to position the 81-year-old brand as “more ... the brand said in an announcement on Thursday.